Charm: Impropriety in Advertisements

Dear Reader,

We are taking a bit of a turn beginning with to-day's lesson. We have been spending a great amount of time working on your charm and poise, undoubtedly a noble pursuit. However, it has come to my attention of late that our friends in the media have been taking extreme liberties in advertising their products and services, thus reducing their charm and poise quotient. Many of these younger executives in the industry have no regard for taste and decency when peddling their wares, and I feel it best for the ladies to wage a delicate protest against this indecency and impropriety. Now, I am not suggesting that we legally change our names to "Carrie Nation" and march upon our local saloons, although not a bad idea in this day and age, but rather that we inform these modern proprietors that their lude and groundling means of attracting us to their goods are merely repelling us. My dear, I am all for capitalism, but only in its most decent form.

Let's take a look, shall we, at a sample of a most unbelievable advertisement:

Clearblue_Easy

This is just one of the most dreadful advertisements I have ever seen, and I have lived through two World Wars with the most outrageous propaganda. Ladies, we must wage our war with delicate words. Please contact this firm to let them know of your concerns with their advertising (http://www.clearblue.info). They have since "amended" the advert, but it is still atrocious. Alas...I fear there is more of this to come.

If you find an advertisement which appears indelicate, please write to me and we shall continue our ladylike campaign of decency in advertising. This shall be a nice little diversion for us during the summertime.

Until next time...

HF

Do you have a question for Mrs. Fillmore? Please send an email to hildegardefillmore@hotmail.com.