The One that Started It All...Aspercreme

Dear Reader,

By now I am sure that you have taken up "arms" against these would be advertisers to let them know of their faulty methods in attracting our attention. Well, I want to show you what our work has accomplished. Please see below the first advertisement which lit the fire of my illustrious campaign:

Aspercreme_Ad

After I viewed this, I contacted my dear sister in Bronxville, who had also recently seen this advertising disaster, and commented on the fact that I could not believe how such filth was able to get "on the air". How was it that these junior executives came up with these marketing campaigns? I was puzzled. Then alas, she reminded me of how such a thing could happen: "they were raised by wolves, dear sister". The truth was out there. Yes, there is a generation of people out there who were indeed "raised by wolves", "raised in a barn", what have you, etc. I see it as my divine duty to educate through my posts and via my letters of complaint to these advertisers. Thanks to the efforts of the ladies out there, this advert is no longer running. Won't you join me in this for a delightful little summer project?

Until next time,

HF

Do you have a question for Mrs. Fillmore? Please send an email to hildegardefillmore@hotmail.com.

No, No, No, Nutri-System

Dear Reader,

Yet again, I have come upon another advert deserving rebuke. Take a look at this advertisement for NutriSystem and see if you can detect the obvious error in polite marketing:

Larry_the_Cable_Guy_NutriSystem_Ad

I admit, having Dan Marino outfitted in Larry's traditional attire is quite enchanting, but Mr. Cable Guy's reference to "balls", later shown as bowling balls, is quite suggestive and unnecessary, not to mention showing Mr. Cable Guy with his shirt off in his "before" photo. Where will the line be drawn? These companies may have good products, but their advertising techniques are contributing to the coarsening of our culture. Who are the people in these focus groups who find these tactics amusing? Obviously not people who are taking my course.

Please write to this firm to let them know of your concerns (Contact_Nutrisystem).

Until next time...

HF

Do you have a question for Mrs. Fillmore? Please send an email to hildegardefillmore@hotmail.com.

Charm: Impropriety in Advertisements

Dear Reader,

We are taking a bit of a turn beginning with to-day's lesson. We have been spending a great amount of time working on your charm and poise, undoubtedly a noble pursuit. However, it has come to my attention of late that our friends in the media have been taking extreme liberties in advertising their products and services, thus reducing their charm and poise quotient. Many of these younger executives in the industry have no regard for taste and decency when peddling their wares, and I feel it best for the ladies to wage a delicate protest against this indecency and impropriety. Now, I am not suggesting that we legally change our names to "Carrie Nation" and march upon our local saloons, although not a bad idea in this day and age, but rather that we inform these modern proprietors that their lude and groundling means of attracting us to their goods are merely repelling us. My dear, I am all for capitalism, but only in its most decent form.

Let's take a look, shall we, at a sample of a most unbelievable advertisement:

Clearblue_Easy

This is just one of the most dreadful advertisements I have ever seen, and I have lived through two World Wars with the most outrageous propaganda. Ladies, we must wage our war with delicate words. Please contact this firm to let them know of your concerns with their advertising (http://www.clearblue.info). They have since "amended" the advert, but it is still atrocious. Alas...I fear there is more of this to come.

If you find an advertisement which appears indelicate, please write to me and we shall continue our ladylike campaign of decency in advertising. This shall be a nice little diversion for us during the summertime.

Until next time...

HF

Do you have a question for Mrs. Fillmore? Please send an email to hildegardefillmore@hotmail.com.